Your company likely engages in some sort of online marketing. But, if you lack a clear strategy, you are caught in a resource-draining arms-race with your competitors.

We develop a clear marketing strategy based on your goals, strengths, and competitors’ weaknesses. Our arsenal is a combination of the following tactics:

Website Branding

It’s fairly easy to find a cheap company to design your website and integrate a CMS (Content Management System). However, branding your site calls for a company of a higher caliber. Our branding process consists of the following steps:

• Collaborative Image Planning
• Site Architecting
• Usability Engineering
• W3C Design and SEO CMS integration
• Brand Consistency Quality Control

Search Engine Marketing

Search Engine Optimization: SEO improves visibility of your web pages within the organic search results. Below are a few SEO tactics we employ:

• Comprehensive Keyword Research: assures you site is optimized for the same words your target audience searches
• Themed, Internal Linking and Robots.txt: strengthens page ranking power for targeted keywords
• Clean Coding: involves a variety of factors affecting how easily search engine robots (spiders) access information on your pages
• Page Optimization: optimization of page elements, such as URL strings, Title tags, Meta Keyword Tags, Meta Description Tags, Page Content, Hx Tags, Image Tags, strengthens keyword ranking power
• Human Sitemap and XML Sitemap (Google Sitemap) Integration: assures important pages are easily found and indexed by humans and search engines.
• Viral Marketing: consists of any type of activity (content, videos, widgets, flash games, etc.) that rapidly spreads across the Internet. While it is not considered conventional SEO, it is one of the best ways to attract Page Rank-increasing backlinks and traffic.

Pay Per Click Managment: PPC guarantees web page placement within search engine sponsored listings. Below is our Google  PPC Management process:

• Keyword Research
• Keyword Selection
• Landing Page Optimization
• Campaign Creation and Ad Composition
• Budget Analysis and Keyword Bidding
• Analysis and Adjustment
• Continued Monitoring and Fine Tuning

Website Analytic Reporting

None of the Internet Marketing Strategies mentioned do any good without monitored Website Analytics.  We are familiar and comfortable working with several Web Analytic Platforms and will provide you with monthly reports that show your ROI.

Mobile Marketing

80% of people keep their mobile phone with them at all times and 94% of text messages are read. Considering these statistics, SMS (Text Messaging) marketing is an efficient way for any business to instantaneously reach their target group. Our team can help you develop your SMS strategy as well as provide a reliable SMS management system.